Terms & Conditions

Firstrank.lol is operated by:

Payments made for Firstrank services are payments to LogicRanks.

Firstrank.lol is the trading brand/platform through which the relevant digital services are provided.

Firstrank is a digital advertising, promotional listing and business-discovery platform.

Businesses may obtain promotional visibility through listings and sponsored positions organised according to factors such as:

• category;
• industry;
• country;
• geography;
• product/service classification; and
• other leaderboard classifications made available by Firstrank.

Certain positions are allocated through a dynamic paid sponsored-ranking mechanism.

The consideration paid to LogicRanks is for digital advertising, promotional placement and participation in the applicable sponsored-ranking service.

Firstrank does not operate:

• gambling;
• betting;
• wagering;
• lotteries;
• games of chance;
• prize pools;
• investment products;
• financial securities;
• cryptocurrency;
• deposit accounts;
• electronic wallets; or
• participant-to-participant financial schemes.

Achieving a particular sponsored rank does not entitle an advertiser to money, winnings, prizes or distributions from Firstrank or other advertisers.

Payments made by one advertiser are not transferred to another advertiser.

All qualifying payments are made to LogicRanks as consideration for digital advertising and promotional services.

You must have legal capacity to enter into a binding agreement.

Where you make a purchase for a company, partnership, organisation or other entity, you represent that you are authorised to act for that entity.

You must ensure that:

• the business being promoted is lawful;
• the information submitted is accurate;
• you are authorised to promote the relevant business, brand or website; and
• your use of Firstrank complies with applicable law.

Firstrank may allow listings to contain information including:

• business or brand name;
• logo;
• website URL;
• description;
• category;
• country;
• products/services;
• promotional offer;
• contact details; and
• other information relevant to business discovery.

Information submitted for publication may become publicly visible.

Firstrank may verify, moderate, edit, approve, reject, suspend or remove listings where reasonably necessary.

Payment does not require Firstrank to publish unlawful, fraudulent, misleading, prohibited or infringing content.

Certain positions on Firstrank constitute paid or sponsored promotional positions.

A Sponsored Ranking is an advertising position within Firstrank.

It is not:

• an editorial award;
• an independent certification;
• an objective declaration that one company is better than another;
• a search-engine ranking;
• a financial ranking; or
• an endorsement by LogicRanks.

Firstrank may use appropriate labels such as "Sponsored", "Promoted", "Sponsored Ranking" or similar disclosures where appropriate.

Each eligible listing may have a Sponsored Placement Value.

Sponsored Placement Value represents the cumulative qualifying amount associated with a listing under Firstrank's sponsored advertising mechanism.

Sponsored Placement Value is used to determine the relative promotional position of listings within the applicable leaderboard.

Example

If Business A has accumulated a Sponsored Placement Value of USD 100, its value remains USD 100 even if another advertiser subsequently acquires a higher sponsored position.

If Business A later needs a Sponsored Placement Value of USD 120 to acquire its desired sponsored position, Business A would ordinarily need to pay only the applicable additional amount required to increase its Sponsored Placement Value from USD 100 to USD 120.

The applicable payment required will be displayed before checkout.

Qualifying Sponsored Placement payments are cumulative.

When a payment is successfully applied to an eligible listing, the corresponding amount is added to the listing's Sponsored Placement Value.

A listing ordinarily does not lose previously accumulated Sponsored Placement Value merely because another advertiser acquires a higher ranking.

Accordingly, if a listing has accumulated USD 100 of Sponsored Placement Value, that value may continue to remain associated with the listing even if its position subsequently changes from:

#1 to #2,

#2 to #10,

#10 to #50,

or outside the number of listings presently displayed on a particular leaderboard.

Subject to these Terms, the cumulative value remains associated with the eligible listing for purposes of future sponsored ranking calculations.

A business that already has Sponsored Placement Value does not ordinarily need to repay its full accumulated value to increase its position.

The customer pays the additional amount displayed by Firstrank as being required to reach the relevant new Sponsored Placement Value.

For example:

Current Sponsored Placement Value: USD 100

Target Sponsored Placement Value: USD 115

Additional payment required: USD 15

After successful payment and activation, the listing's Sponsored Placement Value becomes USD 115.

Firstrank may require a minimum incremental increase to acquire a higher position.

Any required increment will be displayed through the Platform.

Firstrank may change minimum increments prospectively.

A change to future minimum increments does not cancel previously accumulated valid Sponsored Placement Value.

Where two or more listings have equal Sponsored Placement Values, Firstrank may apply its published tie-breaking rules.

Unless otherwise expressly displayed by Firstrank for a leaderboard, an existing listing that already occupied the higher sponsored position may retain priority over a subsequent listing reaching the same Sponsored Placement Value.

Firstrank may require a subsequent advertiser to exceed the current applicable value by the minimum displayed increment in order to obtain the higher position.

Sponsored Placement Value is an internal promotional-ranking measurement.

It is not:

• a cash balance;
• an electronic wallet;
• money held in trust;
• a bank deposit;
• prepaid stored monetary value available for withdrawal;
• cryptocurrency;
• an investment;
• a security;
• an interest-bearing asset;
• a redeemable financial instrument;
• a prize; or
• a promise of financial return.

Once an eligible payment is accepted and the corresponding promotional service is activated, the funds paid constitute consideration received by LogicRanks for the relevant digital advertising service.

The fact that Firstrank continues to recognise the corresponding Sponsored Placement Value for ranking purposes does not mean that LogicRanks continues to hold the underlying money on behalf of the customer.

Sponsored Placement Value cannot be:

• withdrawn as cash;
• redeemed for cash;
• transferred to a bank account;
• exchanged for cryptocurrency;
• converted into a financial asset;
• withdrawn through another payment method; or
• demanded as repayment merely because a listing's numerical ranking decreases.

Refunds are governed exclusively by our Refund and Cancellation Policy and applicable law.

Sponsored Placement Value is ordinarily attached to the specific eligible listing to which the underlying payment was applied.

It cannot be sold, traded, transferred, gifted or assigned to another business, account or listing unless LogicRanks expressly approves such transfer in writing.

Sponsored Rankings are dynamic.

Your numerical position can increase or decrease because:

• another advertiser increases its Sponsored Placement Value;
• a new advertiser enters the leaderboard;
• another listing is removed;
• payments are reversed;
• refunds or chargebacks affect another listing;
• listings are disqualified;
• categories or geographic classifications are legitimately reorganised; or
• another change permitted under these Terms occurs.

The Platform does not guarantee permanent ownership of any numerical ranking.

Unless a specific offer expressly states otherwise, purchasing or increasing Sponsored Placement Value does not guarantee that you will retain a particular numerical ranking for:

• one hour;
• one day;
• one week;
• one month;
• one year; or
• any other minimum period.

A competing advertiser may legitimately obtain a higher Sponsored Placement Value shortly after your payment.

That possibility forms part of the dynamic sponsored-ranking service.

Subject to these Terms, legitimately accumulated Sponsored Placement Value does not expire merely because of the passage of time while the listing remains eligible and the relevant Firstrank service remains operational.

Sponsored Placement Value may nevertheless be adjusted, reduced, reversed or removed where:

• an underlying payment is refunded;
• an underlying payment is charged back;
• a transaction is reversed;
• a payment fails to settle;
• the payment is fraudulent or unauthorised;
• the listing materially breaches these Terms;
• the underlying business becomes prohibited or unlawful;
• required by law, a payment provider or regulatory authority; or
• Firstrank permanently discontinues or materially restructures the relevant service.

Where Firstrank itself materially restructures the ranking system, LogicRanks will endeavour to provide commercially reasonable equivalent treatment for legitimate accumulated Sponsored Placement Value where practicable.

Firstrank may use marketing expressions including:

• "Challenge #1";
• "Claim #1";
• "Take #1";
• "Defend Your Rank";
• "Challenge the Rank";
• "Move Up";
• "Take the Lead";
• "Outrank"; or
• similar terminology.

These expressions describe competition for digital advertising visibility only.

They do not represent betting, wagering, gambling, investment or participation in a game of chance.

When making a qualifying payment, the customer is purchasing a digital advertising service consisting of the corresponding increase in Sponsored Placement Value and resulting promotional placement determined by Firstrank's ranking system.

The customer is not purchasing permanent ownership of a numerical rank.

A qualifying sponsored-ranking transaction is generally treated as delivered when:

• payment has been successfully received or confirmed;
• the relevant listing satisfies applicable moderation requirements;
• the corresponding Sponsored Placement Value has been applied; and
• the resulting promotional ranking/placement is activated on Firstrank.

Technical processing times may apply.

Firstrank provides advertising visibility and business-discovery opportunities.

Firstrank does not guarantee:

• impressions;
• clicks;
• visitors;
• enquiries;
• leads;
• customers;
• sales;
• revenue;
• profits;
• conversions;
• investor interest;
• partnerships;
• search-engine indexing;
• Google/Bing rankings;
• backlinks;
• domain authority;
• SEO performance; or
• any other business result,

unless a separate product expressly guarantees a specific measurable deliverable.

Firstrank's rankings exist within Firstrank.lol.

Purchasing Sponsored Placement Value does not constitute payment for:

• registration with Google;
• registration with Bing;
• search-engine submission;
• manipulating organic search results;
• guaranteed SEO ranking; or
• placement inside a third-party search engine.

Third-party search engines independently decide whether and how to crawl, index and rank Firstrank pages.

Listings may contain optional special offers submitted by businesses.

Unless explicitly stated otherwise, the listed business—not LogicRanks—is responsible for:

• accuracy of the offer;
• eligibility;
• duration;
• fulfilment;
• availability;
• pricing; and
• any terms applicable to the offer.

Firstrank may use third-party payment service providers, payment aggregators, banks and card networks.

Payments may be subject to authentication, risk assessment, sanctions screening, fraud checks and other controls imposed by those providers.

Payment processing may additionally be governed by the relevant provider's rules.

Prices may be displayed or charged in INR, USD or other supported currencies.

Applicable taxes may be charged where required.

Your bank, payment provider or card issuer may separately impose:

• currency-conversion costs;
• international transaction fees;
• card fees;
• taxes; or
• other charges.

These third-party costs are outside Firstrank's control.

All refunds and cancellations are governed by the Firstrank Refund and Cancellation Policy.

Because sponsored placements are digitally activated services, a successfully delivered Sponsored Placement transaction is generally non-refundable except in circumstances expressly described in that Policy or required by law.

A customer cannot both:

• receive repayment of the underlying transaction; and
• retain the Sponsored Placement Value attributable to that same transaction.

If an amount is refunded, reversed, charged back, cancelled, determined to be fraudulent or fails to settle, Firstrank may reduce the associated Sponsored Placement Value by the corresponding amount.

This may change the listing's ranking.

If you believe a payment or service issue has occurred, you are encouraged to contact Firstrank promptly.

Firstrank may provide legitimate evidence to payment processors, banks and card networks in connection with payment disputes.

Such evidence may include:

• transaction records;
• payment confirmation;
• checkout disclosures;
• acceptance of these Terms;
• consent records;
• Sponsored Placement Value before and after payment;
• listing details;
• activation timestamps;
• ranking history;
• server records;
• customer communications; and
• other legally permitted evidence.

Nothing in these Terms prevents a customer from exercising statutory rights or legitimate rights under applicable card-network rules.

Where a transaction fails but your bank account appears to have been debited, contact us with the relevant payment reference.

If LogicRanks did not receive the payment, the payment provider/bank may process the applicable reversal.

If LogicRanks received duplicate payment because of a verified technical error, the duplicate payment may be refunded in accordance with the Refund Policy.

Firstrank may reject or remove listings that:

• violate law;
• misrepresent identity;
• infringe intellectual-property rights;
• contain deceptive information;
• contain malware;
• promote fraud;
• violate payment-provider requirements;
• pose regulatory risk; or
• otherwise materially breach Platform policies.

Firstrank may request additional verification where reasonably required.

Firstrank may prohibit any category prohibited by:

• applicable law;
• card networks;
• acquiring banks;
• payment processors;
• payment aggregators; or
• Firstrank's own risk policies.

Prohibited businesses may include, without limitation:

• illegal gambling;
• unlawful financial schemes;
• pyramid/get-rich-quick schemes;
• fraudulent services;
• counterfeit goods;
• unlawful drugs;
• prohibited weapons;
• pornography or prohibited sexual services;
• intellectual-property infringement;
• malware;
• illegal or deceptive businesses;
• sanctioned entities;
• prohibited cryptocurrency activities; and
• businesses otherwise prohibited by our payment partners.

Firstrank may update prohibited categories when reasonably necessary for legal or payment-compliance purposes.

You represent and warrant that information submitted by you is accurate and that you have the necessary authority to promote the relevant listing.

You must not:

• impersonate another business;
• claim another company's listing without authority;
• provide false URLs;
• submit misleading offers;
• use stolen payment credentials;
• manipulate rankings through fraud;
• exploit software vulnerabilities;
• automate unauthorised transactions; or
• engage in artificial activity intended to damage the Platform or another advertiser.

Firstrank.lol, its original design, software, databases, ranking architecture, text, branding and platform functionality are owned by or licensed to LogicRanks.

Businesses retain rights they lawfully possess in submitted trademarks, names, logos and content.

By submitting content for publication, you grant LogicRanks a worldwide, non-exclusive, royalty-free licence to host, reproduce, resize, format, distribute and display that content as reasonably necessary to:

• operate your listing;
• display it on Firstrank;
• promote Firstrank;
• promote the relevant listing; and
• operate related Platform features.

You confirm that you have authority to grant this licence.

Listings may link to third-party websites.

LogicRanks does not control third-party websites and is not responsible for their:

• products;
• security;
• availability;
• representations;
• privacy practices; or
• transactions.

Users visit external websites at their own discretion.

Firstrank aims to maintain commercially reasonable availability but cannot guarantee uninterrupted operation.

Availability may be affected by:

• maintenance;
• software failures;
• hosting outages;
• cyber incidents;
• payment-provider outages;
• force majeure;
• regulatory action; or
• other events outside our reasonable control.

A temporary technical error in displaying a ranking does not by itself determine the underlying valid Sponsored Placement Value.

Where an error occurs, Firstrank may correct the leaderboard according to the valid transaction and Sponsored Placement Value records.

LogicRanks may conduct verification reasonably required for:

• fraud prevention;
• sanctions compliance;
• payment security;
• anti-money-laundering requirements;
• regulatory compliance;
• chargeback management; and
• protection of the Platform.

Transactions may be blocked, delayed, reviewed or reversed where legitimately required.

Firstrank may suspend access, transactions or listings where reasonably necessary because of:

• material breach of these Terms;
• fraud;
• unauthorised payments;
• illegal activity;
• payment-provider direction;
• sanctions;
• security threats;
• intellectual-property violations; or
• material risk to users or LogicRanks.

Where a listing is permanently removed because the advertiser engaged in material fraud, unlawful activity or serious violation of these Terms, the advertiser may lose the ability to use the associated Sponsored Placement Value.

This does not create an automatic right to a refund.

Applicable law and the Refund Policy will continue to apply.

To the maximum extent permitted by law, LogicRanks will not be liable for indirect, consequential, incidental, special or speculative losses arising from use of Firstrank.

Where liability cannot legally be excluded, applicable statutory rights remain unaffected.

To the extent permitted by law, you agree to indemnify LogicRanks against losses, claims and reasonable expenses resulting from:

• unlawful material submitted by you;
• infringement of third-party rights;
• fraudulent activity by you;
• material misrepresentation; or
• material breach of these Terms.

Firstrank may develop, alter or discontinue features.

Future changes may include:

• categories;
• leaderboard structures;
• geographic rankings;
• minimum increments;
• display limits;
• promotional features; and
• ranking interfaces.

Firstrank will not intentionally use such changes as a means of arbitrarily confiscating legitimate Sponsored Placement Value from compliant active listings.

We may revise these Terms to reflect:

• legal requirements;
• regulatory requirements;
• payment-provider requirements;
• product changes;
• security requirements; or
• business practices.

The current effective date will be displayed on this page.

Material changes will be communicated where required by applicable law.

Use of personal information is governed by the Firstrank Privacy Policy.

These Terms are governed by the laws of India.

Subject to applicable mandatory consumer-protection rights and other laws, disputes shall be subject to the jurisdiction of the competent courts in Thiruvananthapuram, Kerala, India.

Complaints and grievances may be submitted using the contact details on Firstrank's Contact & Grievance Redressal page.

We may request information necessary to identify the relevant transaction, listing or user.

If part of these Terms is determined to be unenforceable, the remaining provisions will continue to apply to the fullest extent legally permitted.

These Terms, together with:

• the Refund and Cancellation Policy;
• Privacy Policy;
• Cookie Policy;
• specific checkout disclosures; and
• any applicable written product terms,

constitute the agreement governing the relevant Firstrank service.

By purchasing a Firstrank service, you acknowledge that you understand the dynamic nature of the Sponsored Ranking system and agree to these Terms.